CASE 02Compliance-first content engine

4 brands→1 engine

Four regulated insurance brands, three regions, one content pipeline, and no external agencies in 2026.

IES Limited sells travel cover for people with pre-existing medical conditions, where one wrong word or one wrong statistic is a legal problem. Ovidius built an 11-stage agentic pipeline that researches, writes and checks compliance for every brand before a person reads the draft.

Book a Discovery Call Run the compliance check ↓

One trigger, every brandLive

Brand AUK

Brand BUK

Brand CAustralia

Brand DIreland

11stages, one pipeline

Brand voice, regional rules and SEO strategy assembled per brand

Compliance checked firstBuilt in n8nRuns inside Notion

Client: IES LimitedTravel insurance group
Scope: Four travel insurance brandsUK, Ireland and Australia
Problem: Slow, costly agenciesStrict compliance on every word
Built with: n8n, Notion, OpenRouterDataForSEO, Trustpilot API
Output: 3 content types100+ topics generated

4→1

Brands, one system

Four brands and three regions on a single pipeline.

Agencies in 2026

External agencies and freelancers phased out, in the client's words.

Stages automated

Research through compliance, from a single trigger.

100+

Topics generated

Across three content types.

The challenge

Agencies were too slow, and insurance copy cannot afford a wrong word.

IES needed weekly content across four brands, each with its own voice, its own regional law and its own SEO plan. External agencies and freelancers could not keep up, and every draft still had to clear banned terms, exact statistics and approved phrasing before it could go live.

Speed

Slow agency output

Agencies and freelancers could not keep up with weekly updates across four brands.

Risk

Regulatory compliance

Banned terms, exact statistic verification and approved phrasing on every piece.

Complexity

Four brands, three regions

A distinct tone of voice per brand, UK, Australian and Irish rules, and localised SEO.

Scale

No engine to grow with

Manual work meant uneven quality and no way to publish more without paying proportionally more.

The solution

Agents act as researcher, writer and compliance officer, all from one trigger.

The pipeline runs in n8n and lives inside the Notion workspace the marketing team already used. Six of its eleven stages are below. A person sees the draft only after the compliance agent has passed it.

Researcher

Research agent

Search data from DataForSEO, customer reviews from Trustpilot.

Planner

Topic generation

Topics chosen per brand and region.

Planner

Brief assembly

Brand context pulled from Notion into each brief.

Writer

Content drafting

Drafts in the brand's own voice.

Compliance officer

Compliance checker

Audits every draft against that brand's rules.

The IES team

Human review

Reviews a draft that has already passed.

11 stages · 1 trigger · 3 content typesn8n · Notion · OpenRouter · DataForSEO · Trustpilot API

GOAL 01

Replace external agencies

Bring content production in-house with AI.

GOAL 02

Automate end to end

Research and briefs through drafting to compliance review.

GOAL 03

One system, four brands

Every brand from a single content engine.

GOAL 04

Compliance first

Every draft audited before a person reviews it.

Deep dive

The compliance checker that turned a sceptic into a believer.

The agent audits every draft against the brand's rulebook and must answer in structured JSON: correct, or improvement needed, with each issue named. It cannot wave a draft through with a vague approval. Run it on the draft below.

Draft, Brand AAwaiting check

Covid-19

98% of claims paid

Checker outputJSON

// waiting for a draft

The two issues and the output format are from the project. Draft text is greyed out; the brand is withheld.

Banned termsProhibited language is flagged and replaced with the brand's approved phrasing.

Statistic verificationExact numbers such as claims-paid rates are checked against approved sources.

Forced structureA binary correct or improvement_needed answer. No hallucinated approvals.

Rules per brandUK, Australian and Irish requirements each have their own ruleset.

Deep dive

One system that rebuilds its prompt for each brand.

Each run queries the Notion knowledge base for that brand's context and assembles the prompt on the fly from four layers. Pick a brand to see what changes.

Dynamic prompt assembly

Brand infoMission, USP and target audience for Brand A

Tone of voiceThe style guide for Brand A

Compliance rulesLegal requirements for UK insurance copy

SEO strategyKeywords, competitors and targets in the UK market

Assembled at run time

brand: Brand A · region: UK
voice: Brand A style guide
rules: UK compliance ruleset
seo: Brand A keyword strategy

The results

From sceptic to believer, and no external agencies in 2026.

Manual effort

Targeted reduction

80%

less production workload

Brands

Three regions

on one unified system

Topics

Generated

100+

across 3 content types

Agencies

Needed in 2026

phased out entirely

Working with Owen and the Ovidius team has been a seamless experience; they are incredibly responsive and adapted quickly to our specific requirements. By leveraging their AI-driven content for our travel insurance sites, we've completely phased out our reliance on external agencies and freelancers in 2026 while significantly speeding up production.

Bhavek RughaniHead of Marketing, IES Limited

Stackn8nNotionOpenRouterDataForSEOTrustpilot API

Where do your rules slow your content down?

Bring the rulebook your writers check by hand. In a discovery call we work out which checks an agent can run first and what that changes for your team.

OwenCEO · sales and scoping

JasonCOO · audit, ship and run

Book a Discovery Call30 minutes with Owen and Jason. You bring the process.

Also with IES Limited

A 20-day blind spot in the daily MI pack, closed to 30 minutes

20 days → 30 min →

E-commerce / SaaS

GoKickflip: $700 articles down to $12.11

98% lower cost per article →