Insurance · 4 brands, 3 regions

IES Limited: one content engine for four insurance brands

An 11-stage agentic pipeline with a built-in compliance checker, powering four regulated insurance brands across three regions from one system.

80%
less manual content production effort
4 → 1
four brands, three regions, one system
0
external agencies needed in 2026

The challenge

IES Limited operates four travel insurance brands (AllClear UK, AllClear AU, JustCover and InsureandGo) across the UK, Australia and Ireland, specialising in cover for travellers with pre-existing medical conditions. They were caught between slow, expensive agencies and the strict compliance demands of insurance marketing: every piece of content must meet legal requirements on banned terms, exact statistics and approved phrasing, per brand and per region.

The solution

An 11-stage agentic content pipeline built in n8n and integrated into the client’s Notion workspace: research agent, topic generation, brief assembly, content drafting, compliance checking and human review, all from a single trigger. The Compliance Checker Agent audits every draft against brand-specific regulations using structured JSON output before a human ever sees it. A multi-tenant knowledge base assembles prompts dynamically per brand: tone of voice, compliance rules and SEO strategy.

The results

  • 80% less manual content production effort
  • Four brands, three regions, one unified system
  • External agencies fully phased out in 2026
  • 100+ topics generated, 11 agent-run stages, 3 content types

Working with Owen and the Ovidius team has been a seamless experience; they are incredibly responsive and adapted quickly to our specific requirements. By leveraging their AI-driven content for our travel insurance sites, we've completely phased out our reliance on external agencies and freelancers in 2026 while significantly speeding up production.

Bhavek Rughani
Head of Marketing, IES Limited

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